What is Staging?

What is STAGING®?


STAGING is a Professional Service preparing homes for sale. It is the process of preparing any home for sale, regardless of price or location, large or small, vacant or lived in. To make it stand out above the competition, to maximize the sales potential.


STAGING seeks to optimize the selling power of a house by arranging the furniture and possessions in a way that makes the house appealing to a Buyer.


By creating a positive first impression as the Buyer enters the home followed by a series of positive impressions that sets the tone for the rest of the tour—emotionally connecting them to want this house!


       The investment in Staging is always so much less than your first price reduction.

The feeling to convey is de-personalizing and de-cluttering, so the potential Buyer can see the house and its’ features, not the current homeowners items.


Why Staging is such a Valuable Tool in the Sale of Homes!

Staged® Homes Can Sell Up To 80% Faster—

            Staged Homes sell faster. The average un-staged home offered for sale in the local market sells in 32-42 days---

            while the average Staged home in the region sells in 6.7 days or less!

Staged Homes Sell For 8-10% More---

            Homes prepared for sale, have sold on average for as much as 8-10 percent more

            than homes that were not Staged for sale. In some cases homes have sold for 30 percent

            more than originally valued after being professionally Staged. Providing a positive result for the Seller’s profit.

Staging Is A Good Investment---

            Recent statistics indicate that for those agents who recommend Staging to their clients,

            the average return was 169 percent on the investment.

Staging Is Affordable---

            Staging costs less than the typical price reduction on a difficult listing. Why drop the

            price $5,000 to $25,000 or more, just to get a buyer when you can Stage the home for a fraction of that 

            amount and sell the listing for what it’s really worth.


The market determines the price range—by preparing or not preparing the home for sale—

The Seller determines where their home falls within that range.

People will not over pay, but they will pay a premium for “the best” on the market.



 “The way you live in a home and the way you sell your house are two very different things!”

“Staged® is a Federally Registered Trademark of Stagedhomes.com”


Staging is a Market Differentiator—Realtors that offer their clients more, show them that they value their business.


The National Association of Realtors Survey: Selling Price vs. Asking Price based on length of time on the market—Homes that sold in the first 4 weeks averaged 1% more than the listed price--4-12 weeks averaged 5% less than list price—13-24 weeks averaged 6% less than list price—24 weeks sold for more than 10% less than list price.

                        The longer you are on the market, the less a home will sell for---


Something to Consider

When you decide to sell your car, what do you do? You wash, detail, make it sparkle so it looks its best! Why? To get the highest return possible on your investment.

Why should your Home be any different! It is most likely your largest asset. Selling it can be one of the most important decisions in your life.


Stand out above your competition—Staging is a relatively new concept in the Greater Sacramento and surrounding areas. Staging is Nationally recognized and already a Market Standard in the Bay Area, Southern California, Seattle areas to name a few. 


Staged homes sell faster and/or for more money in most markets—Staging costs less than your first price reduction—Staging is a good investment compared to the high return you will receive.


Join with other Realtors and Sellers that have already experienced the success of Staging properties for sale.