Dale is as good as it gets. He helped me on several deals and pointed out things that I never would have seen. His background as a contractor really came into play when I had questions about certain aspects of properties.With his attention to detail, great attitude and breadth of knowledge...you can't go wrong with Friday Realty. Best realtor I have ever dealt with!
- Tia, buyer

Dale helped us buy a house in the Pleasure Point area of Santa Cruz. We tried a few other real estate folks, but were underwhelmed with their knowledge of the area and the housing market. Dale exceeded our expectations - it was especially helpful that Dale was a contractor and could tell us subtle points about good vs bad house construction. Given that the house was for our multi-generational family, there were so many factors to consider, which Dale anticipated and found answers. After the sale, Dale continued to stay involved and helped us locate contractors and good, local, businesses to work with. I highly recommend Friday Realty for everyone - it is such a pleasure to do business with a knowledgeable and personable person like Dale!
- Alan & Sandy, buyers

Thank you so much for making the transition so pleasant.
- Steve, buyer

Thank you for helping us to get the house of our dreams. We look forward to many happy memories. Hope you can come visit soon!
- Marcia & Michael, buyers

We are so grateful for all of your support and dedication in searching with us for our new but quite “old” 1890’s home! Dale your patient and lighthearted attitude made the search so much fun: from your artistic renderings, interpretation of the many inspections, dreaming of potential, good advice, attention to detail, concern about safety to your continual openness to all of our questions we’re so happy to have our home and stoked that you were part of the adventure! Thank you also for your generous homeowner’s gift. You both are not only dear friends to us, but such an awesome example of people in the industry who care about their community and authentically dedicate themselves to helping people find happiness and shelter. We can’t wait to introduce our baby to her home! Much Love!
- Katie & Darren, buyers

Dale went beyond the call of duty when he listed and sold our long time home in Santa Cruz. It was an emotional sale to say the least and Dale made us feel comfortable with the process as well as getting us far over asking!He even helped get the house and grounds ship shape. More than most would do. I cannot recommend Dale more highly as an honest hardworking upstanding guy, whom I am pleased to call my friend.

- Lance, seller

Thanks to Dale for his patience, guidance and sense of humor in getting us to closing on our purchase of a Pleasure Point beach cottage. A challenging bank-owned deal, we sure learned a lot, and Dale was there every step of the way. We love it here!! It is nice to have a realtor who lives here and works in the neighborhood, that we can now call a friend too!
- Renee & Ian, buyers

We can't thank you enough for all your hard work and guidance in helping us find the home on 34th. You have been a great friend, realtor, advisor, helper and counselor and most importantly… NEIGHBOR! We are very excited about our new home and excited to have you & Bren as neighbors and friends.
- Chris & Shannon, buyers

Thank you for all of the time and commitment you have given to Alex and I in our search to find a more permanent residence.Your friendship and support make it appear effortless, but we know how much of your time goes into it and we thank you for every second.
- Alex, Kelli & Ollie, buyers

I owe a huge debt of gratitude to you for making what could have been a very difficult situation into a smooth, well-managed and stress-free sale of our beloved home. Your energy, enthusiasm, honesty and sense of humor were so welcomed. I know you will have great success in the real estate world and will recommend you to any friend selling or buying property in the future. And, of course, you are my agent for life…and, I hope, a friend. I would be honored to continue growing a friendship with you (and Brenda) and would like to invite you over for dinner at my new rental “digs” sometime very soon. Savannah misses you! With deep gratitude and all the best for you and Brenda.
- Kelly, seller

Dale is an awesome, respectable person. He just helped us buy a short sale in Felton. He is knowledgeable about construction and is able to visualize potential. He will also tell you when he thinks a property isn't such a good idea, which is honorable. He was dedicated to helping us find the "right house" for us. Thanks, Dale.
- Valerie & Ryan, buyers & sellers


Thank you for the great gift of Home Ownership! You guys helped make this possilbe.  I am loving my new place and looking forward to having you over to see the changes.  The insurance you provided paid for a new hot h2o heater.  The old one didn’t heat the water above luke warm. Thank you for the gift of h2o!  Thanks again & see you around the hood :) 
- Danielle, buyer


Thank you for all your help and support.  You all go above and beyond.  We wish you all the best…. because YOU GUYS ARE THE BEST !!!!
- Austin, Alicia & Cambria, buyers & sellers


Willem, our project just got planning approval from the City of Santa Cruz.  It’s a go!!  We’re gunning to get buildng docs in by 12.16 and hoping to break ground in the Spring.  Couldn’t have done it without you getting us through the purchase on the property. Send a thanks to Dale as well!
- Allen & Brit, buyers & developers


Thanks for making it happen Brenda!
- Stacy & Rob, buyers


I put Willem in a tough situation.  My landlord had decided to sell the house I was renting, and gave me two months notice.  So I called Willem and told him he had 30 days to find me a house to buy—or I was going to have to look for other rental opportunities. Well, Willem took on the challenge, and ended up doing the impossible.

Over the next 29 days, Willem sent me dozens of listings and took me to multiple open houses. We talked everyday about the pros and cons of each property, and throughout the process he was knowledgeable, professional, calm and supportive.  On day 30, he found the right propert for me, and together we made an agressive offer.

After some back and forth negotiations, my offer was accepted and we began escrow.  Again, Willem and his team at Friday Realty answered all my questions, (at all hours) gave good suggestions, helped me through the loan process, held my hand, calmed my nerves and was an outstanding partner.

On day 59—one day before my rental lease was up—I took ownership of my new house and moved in.  It still boggles my mind that it happened in such a truncated time frame, and I could not be happier.

If you’re looking to buy a house in Santa Cruz, I wholeheartedly encourage you to talk to Willem. (And Dale at Friday Realty.) He’s simply an awesome guy, and real estate agent, who will work his ass off for you!
-Dave, buyer


Brenda and Dale Friday are my favorite people in California.  My husband and I moved here recently and we had been working with Brenda and Dale for over a year.  They are the best – they kept us calm with the crazy California Real Estate market and they were able to find us the perfect house.  We consider them family and would recommend them to anyone who is looking to sell or purchase a house.

Thanks so much for your kind hospitality and friendship. Allen and I thank our lucky stars that we met you and you found us the greatest place to live!

-Fern & Allen, buyers


How do we say thank you?  It is hard to put into words the respect we have for the support and efforts of Friday Realty in helping us sell mother’s home.  Our experience with you was one of superb professionalism, with explanations patiently given and items taken care of before we asked.  Mother had lived in the house for 50 years and it needed work.  We needed assistance.  

Your knowledge of construction and community resources was marvelous.  Step by Step, each challenge was managed and efficiently resolved.  Whether solving a plumbing issue or working on a counter-offer, you were there to help.  Thank you so much for a truly amazing job!

We would be happy to speak with anyone about our experience with you and Friday Realty. If someone has questions, please feel free to give them our name and contact information.  We will take any questions seriously, just as you did for us.

Friday Realty is more than a real estate company.  From our perspective, it was – and is – a community gem.

Raising a glass to the VW Bus,

-Bill & Nancy, sellers


Dale, We need to thank you for your patience, tenancity, work ethic and honesty.

-Richard & Paula, sellers & buyers


Friday Realty rocks!  Many thanks Dale & Brenda!

-Keith & Beth, sellers


Thank you so much for all the help with my mom’s house!

-Kevin, seller


Thank you so much for everything you did for Jeff & I and continuing to see this through with us.  We can’t tell you how much it means to us to have found your friendship and for watching Koda!

-Kristi & Jeff, buyers


Thank you so much for your many kindnesses. I am delighted to be a resident of Pleasure Point!  Your professional services were first rate.  And equally important, your positive energy was infectious.  I look forward to sharing and loving this neighborhood with you – and to years of friendship, appreciation for both people and place, and abundant happiness. Thank you!

-Carol, buyer


Dale and his team were exceptional in the selling of our home in Capitola.  They went above and beyond to help us prepare and educated us when we had questions.  They are professional, genuine an dvery in-tune with the area.  My family was more than pleased with our entire transaction and would highly recommend Friday Realty!

-Vanessa & Nick, sellers


Brenda is one of the nicest and savviest realtors I know.  She helped us find an incredible house in Live Oak. Built in 2002, it’s practically brand new and we couldn’t have scored it without her.  Her service is exceptional and she always went above and beyond for us.  I met her at on of her open houses (while we were out house hunting on our own) and knew right away I wanted to work with her.

She’s very connected within the Santa Cruz area and has a vast knowledge of both the properties and the in’s and out’s of negotiations in the Santa Cruz market.  That was the wisdom and guidance we needed coming from Oakland, which has a totally different way of going about the market up there.  Every moment of working with her was such a positive and seamless experience.  She’s very on top of her game and handled two Type A’s flawlessly.  I cannot recommend Friday Realty enough!

-Jennifer, buyer


Greetings from Spain!!

Thank you so much for helping me to get my new amazing house in the woods… I love it!!


-Maria, buyer


Thank you!

-Yarden, buyer


Thank you so much for all the help with my mom’s house.

-Kevin, seller


Thank you again for all of the work you & your team put in!

-Margie & John, sellers









Friday Realty | 1040 41st Avenue, Santa Cruz, CA 95062 | Phone: 831.440.7294 or 650.455.8301 | dale@fridayrealty.com